> For the complete documentation index, see [llms.txt](/llms.txt)

# Login Bonus

designing a login bonus



A login bonus is an effective way to increase player retention.

If players can receive in-game items just by logging in every day, they are more likely to start the game anyway.

Here are some mistakes that are often made with such login bonuses.

## Thank you for logging in every day

For example, when preparing a login bonus for January, let's say you want to offer "Log in for 31 days and you will receive a 10-round gacha ticket!".

It is very understandable that we want to encourage players who log in every day, but this is actually a bad idea, because players who fail to log in even once during the period may say, "That's enough".

A login bonus that is intended to increase retention is a waste of time and money if it causes player retention to suffer.

It is recommended to give a big reward for consecutive log-ins on the 20th day, and keep the remaining 10 days of the year to innocuous items.